We help you focus on how witnesses communicate their testimony through what they say and how they say it to improve the overall impact of your witnesses. Our assistance helps your witnesses prepare for a more effective presentation. For further information on witness preparation, see our Jury Research Update issue, Making Better Witnesses--The LOFT Model.
By capitalizing on how jurors process information when developing physical evidence, we can help you present evidence in the most persuasive manner. For further information on nontestimonial evidence, see our Jury Research Update issue, Persuasion at Trial: Nontestimonial Evidence.
Opening Statement and Closing Argument Preparation
By applying principles of persuasion in our review and critique of your opening statements and closing arguments, we can help you increase their effectiveness at trial. For further information on witness preparation, see our Jury Research Update issues:
- Persuasion at Trial: Opening Statements
- Persuasion at Trial: Closing Arguments
- Themes: A Key to Persuading Jurors.