Juror Small Group Studies

Critical questions always arise when preparing for jury trials.  

Questions such as:  What are the strengths and weaknesses of my case?  How persuasive are various arguments?  Have I chosen the right themes?  What can be done to improve my presentations?  Overall, how do jurors view my case?

Juror small group studies can supply the answers.  With our focus groups and trial simulations, we can pretest your case using juror-qualified residents of the trial jurisdiction.  Their feedback will let you know how the jurors will view your case before the trial begins--when you can make course corrections.


Focus Groups

Our focus group studies bring together “jurors” to discuss your case. These discussions help you:

Uncover what questions are on their minds.
Discussions help you anticipate the often unspoken questions hidden within every juror’s mind.

Test arguments. 
Presentation of possible arguments lets jurors tell you what they think so you know which arguments are most persuasive.

Improve opening statements.
Pretesting your opening statement allows jurors to advise you of what changes are needed to help the trial jurors see the case from your perspective. You can be confident that you will start you off on the right foot.


Trial Simulations

Our trial simulations get further into the minds of jurors. These “mock” trials allow our jurors to provide more in-depth feedback on the case. Such feedback helps you:

Determine strengths and weaknesses of the case. 
Jurors can wrestle with the major issues and arguments in your case. Their feedback will reveal what the actual jurors will see as the real strengths and weaknesses on your case.

Assess your case. 
While research studies cannot predict individual jury verdicts in litigation, they provide valuable information on how jurors view your case. This knowledge gives you a substantial advantage in settlement negotiations and trial preparation.

Evaluate witnesses. 
You can assess probable reactions to your witnesses by making them part of your trial simulation. Jurors can evaluate the credibility of actual witnesses. They can even determine the plausibility of the testimony even where it is necessary to use actors.

Improve your presentations.
Jurors can tell you what it would take to render a verdict for or against your client so that so your presentation can be tailored accordingly.


For more information on small group studies, see our article, Searching for Rocks in the Channel: Pretesting Your Case Before Trial