Case Preparation

Witness Preparation

To be effective, a witness must communicate his or her story to the jury, both factually and emotionally. Failure to do so can lead to catastrophic results. Helping lay and expert witnesses become better witnesses requires preparation, not just for trial but for depositions as well. We help you focus on how witnesses communicate their testimony through what they say and how they say it to improve the overall impact of your witnesses. Our assistance helps your witnesses prepare for a more effective presentation. For further information on witness preparation, see our Jury Research Update issue,  Making Better Witnesses--The LOFT Model.


Evidence Evaluation

By capitalizing on how jurors process information when developing physical evidence, we can help you present evidence in the most persuasive manner. The persuasiveness of nontestimonial evidence (or any information for that matter) is influenced by how jurors attend to the evidence, process it into their memories, and recall the evidence from memory at a later time.  Based on principles of persuasion, we can help you fine-tune your physical and demonstrative evidence to maximize its impact on jurors. For further information on nontestimonial evidence and practical recommendations, see our Jury Research Update issue, Persuasion at Trial:  Nontestimonial Evidence.


Internet Database Development

Case-relevant information is often available through social media news outlets, interest groups, and/or product/entity/social issue/political issue social media pages, among other sources. Because of limitations in search capabilities in search engines, both in general and within social media platforms, it is necessary to build custom databases reflecting the information contained in these sources, both theme/content and user id information. We evaluate case-relevant social media information and develop instant search custom databases for uncovering critical themes/issues and store user IDs that enable you to cross-check against known social media accounts of potential jurors. See our Jury Research Blog post for more information on this topic.


Opening Statement and Closing Argument Preparation

Opening statements not only tell jurors what they are about to see but also serve to set the stage for how jurors should process the information and come to a decision that supports your client.  Closing arguments integrate the information, arguments, and judicial instructions and defuse and reject the opponent’s arguments, thus guiding jurors to the desired verdict. By applying principles of persuasion in our review and critique of your opening statements and closing arguments, we can help you increase their effectiveness at trial.  For further information on persuasion in opening statements and closing arguments, see our Jury Research Update issues