Juror Small Group Studies

Critical questions always arise when preparing for jury trials.

Questions such as: What are the strengths and weaknesses of my case? How persuasive are various arguments? Have I chosen the right themes? What can be done to improve my case? Overall, what are likely verdicts should the case go to trial?

Juror small group studies can supply the answers. With our focus groups and trial simulations, we can pretest your case using juror-qualified residents of the trial jurisdiction. Their feedback gives you a window into how the jurors will view your case before the trial begins--when you can make course corrections.


Focus Groups

Our focus group studies bring together “jurors” to discuss your case. These discussions help you:

Uncover what questions are on jurors’ minds. Discussions help you anticipate the often unspoken questions hidden within every juror’s mind.

Test arguments. Presentation of possible arguments lets jurors tell you what they think so you know which arguments are most persuasive.

Improve opening statements. Pretesting your opening statement alerts you to what changes are needed to help the trial jurors see the case from your perspective. As a result, you can be confident that you will start off on the right foot.


Trial Simulations

Our trial simulations get further into the minds of jurors. These “mock” trials allow our jurors to provide more in-depth feedback on the case. Such feedback helps you:

Determine strengths and weaknesses of the case. Jurors can wrestle with the major issues and arguments in your case. The resulting feedback reveals what the actual jurors likely will see as the important strengths and weaknesses in your case.

Assess your case. While research studies cannot predict individual jury verdicts in litigation, they provide valuable information on how jurors view your case. This knowledge gives you a substantial strategic advantage in settlement negotiations and trial preparation.

Evaluate witnesses. You can assess probable reactions to your witnesses by making them part of your trial simulation. Jurors can evaluate the credibility of actual witnesses presented via video deposition. They can even determine the plausibility of the testimony even where it is necessary to use actors.

Improve your presentations. Jurors can tell you what it would take for them to render a verdict for or against your client, enabling you to tailor your presentation in the most persuasive manner.

For more information on small group studies, see our article, Searching for Rocks in the Channel: Pretesting Your Case Before Trial