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    Jury Research Blog

    Mastering Group Voir Dire: Tip 5—Avoid the “Looking Good” Bias

    Posted by Jeffrey T. Frederick, Ph.D. on Tue, Jun 13, 2017 @ 15:06 PM

    June 7, 2017

    Jeffrey T. Frederick, Ph.D.

                The initial tips in our Tips series have focused on setting the stage for effective voir dire (Tip 1; Tip 2; and Tip 3) and capitalizing on open-ended questions (Tip 4) to increase our understanding of jurors.  Now I turn to a major problem in jury selection, the looking good bias, and how to avoid evoking it in jurors. (Click here to see a short video for this tip.)

    Looking Good Bias

                The “looking good” bias (i.e., the socially desirable response bias) is an impression management strategy designed to portray a positive image of oneself to others.  This bias promotes responses that are not true reflections of the individual’s beliefs or experiences, but reflect a desire by the individual to have others think positively of him or her.  In the case of jurors, this looking good bias fosters answers that reflect what jurors think the lawyer wants to hear or what they think are socially acceptable answers designed to create a positive impression of themselves. Obviously, this is exactly what we don’t want jurors to do. The looking good bias is fundamentally different from biases that can arise out of (a) exposure to case information whose influence is unrecognized by jurors or (b) implicit bias that reflects a general bias against a party.

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    Topics: jury research, group voir dire, jury selection, Jeffrey T. Frederick, voir dire, trial consultant, questioning jurors, jury honesty, looking good bias

    Mastering Group Voir Dire: Tip 1—Adopting the Proper Orientation for the Voir Dire Setting

    Posted by Jeffrey T. Frederick, Ph.D. on Thu, Jul 7, 2016 @ 10:07 AM

    July 7, 2016

    Jeffrey T. Frederick, Ph.D.

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         As I mentioned in the introduction to this series on Mastering Group Voir Dire, group voir dire is the most challenging format for questioning jurors and getting them to respond honestly and candidly. The first tip in our series focuses less on the jurors and more on the attorney who is conducting voir dire questioning.  It is the orientation or approach that the attorney takes to the questioning process that sets the tone for voir dire. (Click here to see a short video for this tip.)

         How you approach voir dire goes a long way in determining the ultimate utility of the questioning process.  Will it be one where jurors are responsive, open, and candid?  Will it trigger attempts by jurors to engage in what social scientists call “impression management”—where jurors try to look their best and hide their real feelings? Or will it make jurors defensive, causing them to seek to limit their responses and overall participation? 

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    Topics: jury research, group voir dire, jury selection, Jeffrey T. Frederick, group questioning, voir dire setting, body language and physical orientation, trial consultant

    Announcing the Mastering Group Voir Dire Tips Series

    Posted by Jeffrey T. Frederick, Ph.D. on Mon, Mar 7, 2016 @ 15:03 PM

    March 7, 2016

    Jeffrey T. Frederick, Ph.D.

    Group voir dire is the most challenging format for questioning jurors and getting them to respond honestly and candidly. However, it is not hopeless. Over the course of this year, I will present a series of short tips on how you can conduct group voir dire more effectively and get the most out of this format.  I will address 10 tips using both blog posts and companion short, two-minute videos (check out the introduction here).  The tips will address the following topics:

         Tip 1:  Adopting the Proper Orientation for the Voir Dire Setting.  Whether you are questioning 6, 12, 20, or 40+ potential jurors, your approach to voir dire questioning—your orientation—plays a key role in how effective you will be.  Approaching the questioning process as a job interview, an interrogation, or a conversation determines how the jurors will respond to your questions and how useful their answers will be. Choose wisely—and be confident.

         Tip 2:  Getting Jurors to Talk from the Start.  Voir dire can be an intimidating situation for the attorney—but just think what it is like for the potential juror.  Answering questions, often of a personal nature, in open court, in front of their fellow jurors, the judge, attorneys, and even the media can make anyone nervous and reluctant to talk.  But talk they must if we are to have a useful voir dire.  Using the initial background method of having jurors answer five background questions is one way to help jurors feel more comfortable in speaking at the beginning of voir dire.

         Tip 3:  Capitalize on Initial Hand-Raising.  One of the basic ways jurors provide responses in group questioning is by raising their hands.  While attorneys rely on jurors to raise their hands, jurors are often reluctant to do so.  Using techniques to encourage jurors to raise their hands at the beginning of voir dire (e.g., initial hand-raising) will help jurors feel more comfortable, fostering initial participation and setting the stage for greater participation as voir dire continues.

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    Topics: group voir dire, Jeffrey T. Frederick, juror bias, group questioning

    "I Know You’re Out There . . . How Attorneys Can Conduct Group Voir Dire More Effectively"

    Posted by Gale Burns on Mon, Oct 3, 2011 @ 16:10 PM

    Jeffrey Frederick, October 3, 2011

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    Topics: jury research, Jeffrey Frederick, group voir dire

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