Jury Research Update

Persuasion at Trial: Closing Arguments

Closing arguments are the final opportunity attorneys have to persuade jurors.  Unlike opening statements, attorneys know what evidence is before the jury, and they are able to use their persuasive skills and techniques in a relatively unrestricted manner. Through closing arguments and any rebuttal arguments available, attorneys show jurors how the evidence supports a verdict in favor of the client and they motivate jurors to return such a verdict.

 

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